Archive for the ‘Publish’ Category

To reach readers, learn from writers

Wednesday, April 23rd, 2008

by Jerry Waxler

(You can listen to the podcast version by clicking the player control at the bottom of this post or download it from iTunes.)

It takes skill and courage to write a memoir, and then like trees falling in the forest, our intimate stories thunder silently on the page, until someone reads them. Persuading others to read what we’ve written seems daunting and foreign, unrelated to the central project. And so when writers get together, in addition to discussing their craft, they also ponder the challenges of reaching readers.

Take for example the Greater Lehigh Valley Writers Group in Allentown, Pennsylvania. I recently attended their annual meeting, along with about 150 of my fellow writers and aspiring writers. The first session in the conference was a panel of four literary agents who had trekked down from the New York area. Agents often turn up at writing conferences, like scouts looking for the latest talent, which is one of the reasons aspiring writers attend such events. Once you convince an agent your book is worthy, they take it around to publishers and try to sell it. When the publisher bites, the book lands in bookstores where lots of readers buy it and everyone wins.

As a volunteer at the conference, I moderated the panel, took questions from the audience and asked some of my own. There were not many surprises, and in the end, the information from such panels can be found in magazine articles on the subject. “Write well.” “Increase your credentials, so publishers and readers trust you.” And by the way, beware of agents who ask you for money. The industry standard is that they make money only after the sale. Each year, I study the agents for some clue as to what makes them tick, and each year I become more aware of their human side. Agents are people. They want to be treated with respect, and since they are going to represent you, they want to believe in you and your work. Ultimately, the agent becomes an emissary and ally.

At most conferences, writers have an opportunity to briefly interview an agent, a compact 10 minutes in which to reach towards fame. My meeting was with Stephany Evans, the president of the FinePrint Literary Management agency. She reiterated the familiar point that in addition to good writing, publishers expect writers to come equipped with an audience. It sounds crazy, and yet, when Stephanie explained it with a warm regard, accompanied by specific information and advice, she transformed the news from a death blow to a challenge. When I tap into the human aspect of the publishing business, I find it all rather exciting.

Another insight into the business end of writing came from keynote speaker Jonathan Maberry, author of award winning supernatural thriller “Ghost Road Blues.” The title of Maberry’s keynote speech was “I can write that.” Jonathan explained that throughout his 30-year writing career, when deciding what to write, he let the almighty paycheck be his guide. If they were willing to pay for it, he was willing to write it. This sounds incredibly materialistic, and yet once the paycheck is in hand, Maberry shifts his focus to creativity, pouring himself towards his audience with the passion of a performer.

If you think looking for a paycheck makes a statement about Maberry’s selfishness quotient, consider this. When he mentioned that he had written or sold something like eight books in the last couple of years, someone asked Maberry how he explains his tireless energy. “A few years ago, my career was on the rocks, and my wife, Sara, enrolled me in a writing class, not to further my writing, but to connect me with other writers. It worked. Once I began hanging around with writers, my career took off. You all are the reason I have succeeded.” His expansive gesture towards the audience filled me with a sense of connection with him, with the writing project, and with my fellow writers.

Someone else asked him how he handles the feeling of jealousy when he meets someone more successful than himself. He said, “I never see writing as competitive. The more you succeed, the more I succeed. If it turns out there are a whole row full of bio-terrorism thrillers on the shelf next to mine, that’s not my competition. That actually helps me sell more books.” Jonathan is always a great listen, in a larger audience, as well as in workshops and in one on one coaching sessions. And as the winner of the most prestigious award in genre writing, the Bram Stoker award, he is an acclaimed writer as well.

Every time I attend a writing conference, like Maberry, I too feel lifted and recharged, which is why I am currently on the board of two writers conferences. And I’ve even tried starting a few groups of my own. And at each meeting, while I am learning craft from other writers, and feeling the camaraderie of their company, I am also letting people like Jonathan Maberry and Stephany Evans, remind me that if I want to find lots of readers I have to learn how to reach out to them.

Notes:
For more information about hundreds of writing conferences, check out Shaw Guides.

The other regional writing conference where I volunteer as a board member is the Philadelphia Writers Conference. Their 2008 meeting is June 6-8.

Podcast version click the player control below:

 
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Why memoirs are becoming so popular

Monday, September 3rd, 2007

Carol O’Dell has never been in headlines. She was an ordinary woman raising a family when her mom’s mind started failing. When O’Dell asked her mother to move in, their relationship became laced with the humiliation and confusion of dementia, madness in the midst of normalcy. It’s a story worth knowing for millions of people in the sandwich generation. To learn more about it, read her memoir called Mothering Mother. And there’s another lesson you can learn from O’Dell’s book. If you think your own life is not famous enough to be worth reading, take another look at what is happening to the memoir genre. You don’t have to be spectacular. You just need to be you, and find the story in your experience.

For proof that people want to know about each other, stand in the checkout line at your local supermarket, look around at the ordinary people. You could reach out and touch them, if you wanted to get smacked, and yet you know absolutely nothing about them and they know nothing about you. Most of us prefer it that way, trying to blend in so we won’t stand out. Then, turn around, to see, also within reach, the tabloid racks, covered with photos of celebrities entering or leaving rehab, getting married and getting divorced. An entire industry brings their private lives into the supermarket, a testimony to the fact that people are curious about other people.

But why should we want to know so much about these particular people who have thrust themselves into the public eye?? All we learn from them is the artificially self-indulgent world of celebrity. Sometimes it’s fun but most of the time it’s plain sordid. I think we’re getting tired of limiting our curiosity to movie stars. I know I am. There is a whole world of people, and I want to learn who they are, what makes them work, how they feel, how they grow.

Apparently, I’m not alone in my desire to know about ordinary people. Look at the popularity of blogs, through which people share snips of our lives, pictures of our kids and pets, and what we did last night. Millions of people are reading this stuff. Memoirs are the next wave in this curiosity about each other. Memoirs let us go deeper, sharing what it was like to grow up, or to take care of someone in need, or to suffer a loss, or fight in a war. We can learn so much about each other through memoirs. It’s an exciting expansion of our ability to know the world.

Most of us only know the private lives of a few people; the ones in our family, and perhaps one or two close friends. Everyone else we see only in the fragments we come across in life situations or tales we share in conversations. As a therapist I hear more, but even in this environment memories arise in disjointed fragments, spread out over time, and not delivered in sequence. If any of them wanted me to really know about their lives, the best way would be to write their memoir.

It turns out that a memoir is by far the best way to find out what it’s like to be someone else. For example, Brooke Shield’s memoir Down Came the Rain, informed me about postpartum depression. Alice Sebold in Lucky informed me of the problems of coping with the aftermath of rape, an unmentionable topic if ever there was one. Martha Beck’s Expecting Adam takes me inside the experience of expecting and then raising a baby with Down Syndrome. William Manchester in Goodbye Darkness brings me face to face with the gore of war, of being shot at and watching friends die in front of you.

None of these topics are pleasant, and so, they don’t come up in polite conversation. And that’s precisely the reason I don’t know much about them. People don’t talk about these things, so how can I ever learn them? In fact, these topics are so unmentionable, people in these situations often feel isolated. But in memoirs, we can be frank. Writers record thoughts in private, and readers, also in private, enter the writer’s experience and learn what it’s like. If the information becomes too intense, they can take a break. No one has to react, offer platitudes, or hide their discomfort.

The insights from memoirs take me far beyond my experience, and far beyond my comfort zone. I would never have asked George Brummell what it was like to grow up black in the segregated south, starting to come of age in Korea, and then after being injured in Vietnam, starting over again, now blind. But I can read about it in his book Shades of Darkness. I wouldn’t know what it was like to be beaten by a stepfather, or to feel the other heartaches of a broken family the way I could by reading Tobias Wolff’s memoir, This Boy’s Life. And while I might imagine what it was like for a daughter to take care of a mom with Alzheimer’s I would never have been able to see it so intimately as by reading Carol O’Dell’s Mothering Mother.

One of the powers of any good book is to invite the reader into a different world. Sometimes it’s sheer escape from our everyday life. But while we’re out of our world, what are we learning? I went through a decade when I was only reading murder mysteries. The battle between good and evil put me into a wonderful hypnotic state. But after years of escaping into the same type of world over and over, I was getting bored. Now that I’m reading memoirs, I not only get out of my own world. I also have a wonderful opportunity to enter other people’s worlds. By reading their lives, I understand a lot more about the people around me. One person’s story at a time, I’m finding that ordinary people at the checkout counter are much more interesting, varied, and offer many more lessons than the menagerie of celebrities facing me on the covers of tabloids.

Publish! How to share your memoir with readers

Sunday, June 10th, 2007

by Jerry Waxler

Once you’ve written your memoir, will it languish in a drawer, waiting for the day when your heirs will find it? I doubt that plan will inspire you. I have always thought it morbid to worry too much about what will happen to my remains after I’m gone. I want to share my writing now. And there are so many options that can provide that satisfaction.

Writing feels like a very private act, just between your thoughts and the paper, while publishing by definition exposes you, connects you, lets others in. But it turns out writing and publishing are more connected than they first appear. This entire system of words was developed by humans to communicate with each other. Paper is simply a clever repository, where words wait until it is time to fulfill their potential. Here is a summary of the ways that writers move these words from paper to a reader’s mind.

Traditional commercial publishing
Commercial publishing is a business, and like any business, you must learn the ropes, make contacts, find what the market wants and is willing to pay for, and then make a deal. You’ll have to learn how to write queries to gain their attention, and you’ll have to prove to them that there are lots of people who admire you enough to buy your book. If you don’t prove you have lots of such people, most publishers will pass you by. All of these requirements are doable, but they take you far beyond your initial goal of sitting alone and writing.

Self-publish
You can bypass the commercial publishers and publish it yourself. This means no begging. You have complete control. And with control comes responsibility. No matter how good a writer you are, it’s worthwhile to hire a professional editor to fix typos and grammar indiscretions as well as to streamline clumsy sentences. And you’ll need to design the cover and format the book. It’s all up to you. But when you’re done, you’ll have published a real book that you can sell at lectures, give to family members, and market to the public.

Self-publishing technology 1 - Print on Demand
When you have a completed work, you can get it set up as a print-on-demand book through any one of dozens of such companies. They only print what you sell. There are no boxes of books in your basement.

Self-publishing technology 2 - Short run printing
Once you get your book ready for a publisher, you can have it printed in a short run, of 50 or 100 at a time, more economically than you might expect.

Blogs and websites
To get your life into the public, blogs make it as easy as writing in a diary. You might start out just for you, and as you find your voice, you might hook up with others of like minded interest or experience.

Writing groups, critique groups, memoir groups
Writing groups are a wonderful way to share creative time with a few other people, telling stories about writing, swapping tips, critiquing each other’s work. Because you share so much of yourself, these connections can turn into lifelong friendships.

Special interest groups
If your story appeals to special interest groups, like veterans, or an ethnic, religious, or professional group, your book will make a wonderful talking point to earn you invitations to meetings and to become an expert in your community.

Repurpose your material for magazine and other writing
You can keep going, using the material you researched for your memoir as raw material for non-fiction articles as well as for more storytelling and fiction.